LogiPharma Conference

By April 14, 2014Tower

We were at the LogiPharma conference in Basel the other day, having paid a hefty sum for the privilege, and at the end of the day, over a quiet beer, considered the place of conferences in our commercial lives.

That they can be an effective place to meet people is true, but which conference organisers really try to maximise your experience, really try to make sure that you get value for your (large amount of) money? We take it for granted that said organisers will plague you, week in, week out, to sell you the event in the first place; we take it for granted that we will be relieved of cash months and months before the event takes place (it is an enviable business model); but should we have also to take it for granted that service levels at the event will be next to nil, and that we will only ever get our promised meetings if, in the end, we go and track down the people ourselves?

Couldn’t we do something better ourselves?